After a lot of rumors and making us wait for what feels like 10 years, Apple has finally pulled back the curtain and given us a glimpse into its upcoming streaming service, Apple TV Plus (stylized as Apple TV+). There are many, many programs in the works at the streaming service, and as the launch date for the service inches ever closer, Apple is revealing more and more information about what we can expect. Here's a brief rundown of everything we know so far.
(Check back often because we will update this post with more information as it becomes available.)
Apple TV+ is launching Nov. 1. Apple TV+ is scheduled to make its debut Nov. 1. In addition to competing with the likes of Netflix, Hulu, Amazon Prime, the new service will premiere the same month as Disney+, Disney's upcoming streaming service, which launches Nov. 12.
It will cost $4.99 a month. Apple announced at a Sept. 10 event that Apple TV+ will launch at the price of $4.99 a month, putting it well below the monthly rates of most of its competitors.
It will be available free for a year with the purchase of a new Apple device. Customers who purchase any new iPhone, iPad, Apple TV, Mac, or iPod touch starting Sept. 10 can get a year of Apple TV+ for free. Beginning Nov. 1, customers will be able to initiate the one-year free offer in the Apple TV app. They will have three months after device activation to claim the offer, or if the device was purchased and activated before the launch of Apple TV+, they will have three months starting Nov. 1.
Not everything will be available to binge. At launch, most series will debut on the streaming service with three episodes and then new episodes will roll out with each passing week. However, in some cases, full seasons of some series will be available to stream all at once.
It will be an ad-free service. The on-demand subscription service, which will be available in over 100 countries, will not feature any commercials.
These shows will be available at launch: Apple TV+ is kicking off its launch on Nov. 1 with See (an epic post-apocalyptic drama starring Jason Momoa and Alfre Woodard), The Morning Show (a Reese Witherspoon-produced drama about the TV news industry), Dickinson (a coming-of-age dramedy about the famous author), For All Mankind (a new space epic from Battlestar Galactic showrunner Ronald D. Moore), Helpsters (a new children's program from the creators of Sesame Street), Snoopy in Space (a new Peanuts original), Ghostwriter (a reimagination of the beloved '90s teen series), The Elephant Queen (a one-of-a-kind nature documentary), and a yet-to-be-titled show in which Oprah Winfrey re-ups her book club in bombastic style.
Shows will drop monthly after the Nov. 1 launch date. Projects like Servant (a new thriller from M. Night Shyamalan), Truth Be Told (a riveting series from Aaron Paul and Octavia Spencer about America's obsession with true crime), Little America (inspired by true stories from Epic Magazine), The Banker (a movie based on a true story about two black entrepreneurs in the 1950s starring Anthony Mackie and Samuel L. Jackson), and Hala (a 2019 Sundance darling about a muslim teenager struggling with her identity) will be available soon.
It will be available through the Apple TV app, which will be available on Roku, Fire TV, and various smart TVs. In order to maximize its potential audience, Apple is making the Apple TV app available to non-Apple TV users. If you own a Roku or Fire TV stick, or watch your favorite streaming services through a smart TV from a popular manufacturer, you too will have access to Apple TV+ through the Apple TV app.
It's also worth noting that Apple is revamping its Apple TV app. The new version of the app will allow users to bundle existing streaming services like Hulu and Amazon Prime (Netflix will not be available) as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW, and PlayStation Vue. The new app, which looks similar to Amazon Prime's interface and will offer suggestions for shows and movies from over 150 streaming apps, will be available this May to iPhone, iPad, and Apple TV users after a free software update. Mac users will be able to download the new app later this year.
Its talent roster features a number of impressive A-Listers. Apple's ability to snare top-tier talent is nothing short of impressive. Steven Spielberg, J.J. Abrams, Oprah Winfrey, Reese Witherspoon, Jennifer Aniston, Steve Carell, Chris Evans, Jason Momoa, and Octavia Spencer, among others, are all working with Apple. For more detailed information on the shows that make up Apple's programming slate, click here and here.
You'll be able to download shows for viewing anywhere. One of the best things about streaming services like Netflix and Amazon is the ability to download episodes of your favorite shows for viewing later. Apple TV+ will also allows subscribers to download their favorite shows for viewing offline.