Today Show Will Go On and On and....
At Wednesday's Television Critics Association press-tour session, NBC is expected to announce that it will add a fourth hour to Today. (Isn't it already 12 hours long?) Although the third hour performs well for the Peacock network, a fourth is likely to be a tough sell in many markets, since it would cost affiliates an hour of local advertising at midday and is expected to include Access Hollywood's Billy Bush.
At Wednesday's Television Critics Association press-tour session, NBC is expected to announce that it will add a fourth hour to Today. (Isn't it already 12 hours long?) Although the third hour performs well for the Peacock network, a fourth is likely to be a tough sell in many markets, since it would cost affiliates an hour of local advertising at midday and is expected to include Access Hollywood's Billy Bush.