AT&T will no longer be calling on Tiger Woods.
Tiger Woods loses first sponsorship
The company announced Thursday that it would no longer sponsor Woods, according to The Associated Press
. AT&T joins Accenture in dropping Woods, who is taking a break from golf to focus on his marriage after his admitted infidelity.AT&T hasn't used Woods's image much in advertising, but the company's logo did appear on his golf bag. Woods has also been the host of the AT&T National PGA Tour event since its beginning in 2007. Since Woods is breaking from golf, he will not host the 2010 event, but AT&T's sponsorship of the event will continue. The Tiger Woods Foundation will also continue to be the event's beneficiary, under a contract that runs through 2014.AT&T had also been the sponsor of the annual Tiger Jam concert in Las Vegas, but that contract has expired.
Check out photos of Woods
The company did not comment on its reasons for dropping Woods or how much the deal was worth, according to the AP. Woods' rep also refused to comment on AT&T's decision.Woods crashed his vehicle near his Florida home over the Thanksgiving holiday, leading to the golfer's eventual admission of extramarital "transgressions." Since then, consulting firm Accenture has dropped Woods, while Gillette has pulled ads for its razors featuring Woods and Swiss watchmaker Tag Heuer has said it will "downscale" its use of Woods' image
in ad campaigns.
Nike chairman: Tiger Woods' indiscretions a "minor blip"
Electronic Arts, which makes the Tiger Woods PGA Tour
series of golf video games, has not disclosed its plans for the franchise, and Nike and Gatorade have not severed their ties with Woods.