Tia Mowry credits The Game's vocal fan base for the BET Network's interest in resurrecting the canceled CW series for a fourth season.
"I never fully appreciated how impressive the fans can be and are, until there were rumors swirling that the CW was going to take us off the air," Mowry said not long after TVGuide.com reported that BET is trying to obtain rights to the half-hour comedy. "I put it on my Twitter almost every other day, saying how the Game fans rock and rule."
The Game cast first learned of BET's interest in developing new episodes back in January, when the cabler acquired syndication rights. Once the show got canceled by the CW, Mowry says, "that buzz increased."
But as badly as BET wants to send The Game into overtime, the network must hammer out a mutually acceptable licensing fee with CBS Television Studios, which produces the series. "[BET chairman and CEO] Debra Lee is trying everything and anything to make this happen," says Mowry.
Should a deal get done, it'd be a win for all sides. "The Game gets higher ratings than [BET's] original programming," says Mowry, "and we've heard there would be a huge marketing campaign. So I personally believe the show would be taken to another level."
Yet The Game would remain true to its roots, despite an end-of-season experiment — a last-ditch appeal to the CW — in fashioning itself as an hour-long dramedy. "I could care less if it's an hour or a comedy," says Mowry, "as long as we got to have fun and be creative together."
Is there anything for fans to do as the network and studio's respective bean-counters haggle over the financials? Absolutely, says Mowry. "They can continue writing BET and writing CBS [Television Studios], and let everybody know how much you love this show.
"[Series creator] Mara [Brock Akil] and the cast, we want the show to live on," she adds, "and really, the fans do have a lot of power."
In the meantime, Mowry and her twin Tamera are readying to shoot the Lifetime movie The Wedding, which the sisters produced through their Twilight Productions company.