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The CW "Outsources" Its Sunday-night Block; Two Dramas, Two Comedies Coming

The CW has signed a deal with the production finance company Media Rights Capital to take over its Sunday-night programming block, where Everybody Hates Chris, Aliens in America and The Game currently reside. As part of the pact, MRC is contracted to develop two dramas and two comedies, and sell ad time for them.The CW (and the WB before it) traditionally has had a very rough go of it trying to gain traction with Sunday programming/ratings. It is believed that by pawning off the quagmire to a media conglomerate, the netlet can focus its attention on Monday through Friday — where, ostensibly, EHC and/or The Game could find new homes. (Per Ausiello, Aliens is a goner.) — MWMRelated:• The CW Axes Aliens in America• No Laughing Matter: CW Closes Comedy Division

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The CW has signed a deal with the production finance company Media Rights Capital to take over its Sunday-night programming block, where Everybody Hates Chris, Aliens in America and The Game currently reside. As part of the pact, MRC is contracted to develop two dramas and two comedies, and sell ad time for them.
The CW (and the WB before it) traditionally has had a very rough go of it trying to gain traction with Sunday programming/ratings. It is believed that by pawning off the quagmire to a media conglomerate, the netlet can focus its attention on Monday through Friday - where, ostensibly, EHC and/or The Game could find new homes. (Per Ausiello, Aliens is a goner.) - MWM
Related:
" The CW Axes Aliens in America
" No Laughing Matter: CW Closes Comedy Division