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Jughead Is Buried Alive in the Riverdale Season 4 Trailer

What is going on?!

Megan Vick

The Riverdale Season 3 finale freaked fans out with an ominous flash-forward to the core four's senior year spring break, during which it was revealed that Jughead (Cole Sprouse) appeared to be missing under suspicious circumstances. The brand new Season 4 trailer has officially arrived, and it turns out that everyone had a right to be worried; the new clip confirms that Jughead is, in fact, in very serious danger.

The trailer, revealed exclusively by E! News on Wednesday, kicks off with a town-wide search party for Jughead. It's unclear when exactly in the timeline the search is taking place though, because there are also shots of Jughead hanging out with his friends -- and getting sexy with Betty (Lili Reinhart) -- as well. However, when the trailer returns to the search party, there's also an ultra-quick glimpse of a trapped Jughead, who is laying down in a coffin-like box with only a flashlight. He's screaming for help, but it doesn't seem like anyone can hear him.

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He's not the only one in danger in the trailer though! Betty is knocked out with a shotgun by a woman in a beret who is skulking in a parking lot. Have these kids seriously not learned to not go anywhere alone at night in this town? They'll get it, eventually. Maybe.

Luckily, Veronica (Camila Mendes) is keeping things light, promising that she's no stranger to scandal before showing off some sexy new moves. That's why we love you, girl: always giving us something to look forward to!

Riverdale premieres Wednesday, Oct. 9 at 8/7c on The CW.

(Disclosure: TV Guide is owned by CBS Interactive, a division of CBS Corporation.)

Lili Reinhart, Cole Sprouse, Camila Mendes and KJ Apa, Riverdale​

Lili Reinhart, Cole Sprouse, Camila Mendes and KJ Apa, Riverdale

Robert Falconer, Robert Falconer/The CW