This Sunday, as NBC's NFL coverage averaged 16.46 million total viewers from 8 pm/ET on:

" The debuts of the CW's newsmagazine whatevers CW Now and Online Nation were sampled by barely a million viewers each. That's way less than half of the year-ago Sunday premiere of, say, Everybody Hates Chris.

" The news was better for Fox, whose 'toons The Simpsons (9.44 mil, +500K), King of the Hill (7.74 mil) and Family Guy (10.65 mil, +1.3 mil) each drew healthy premiere audiences.

" On CBS, Cold Case was welcomed back by 12.3 mil, a drop of five mil from last year's opener. Lead-out Shark christened its new day/time period with 11.54 mil, a mil fewer than caught its Season 1 finale in May.

POLL: What do you plan to watch live tonight? Vote here with your 8 pm and 9 pm picks.