America's Next Top Model by Jim DeYonker /The CW

This Wednesday, as American Idol delivered 28.67 million total viewers across its two-hour run (up four mil week-to-week):

8 pm/ET
Behind AI and Deal or No Deal, Wife Swap placed third with 5.6 mil (up 230K), followed by Big Brother (5.24 mil, down 570 thou). Top Model premiered to 3.8 mil, a 26 percent plunge from last cycle's opener.

9 pm
Both Law & Order: CI (7.7 mil) and Supernanny (5.96 mil) suffered big blows as Idol's final hour swelled to 30.37 mil.

10 pm
Law & Order did 10.85 mil, a 600K gain. Cashmere Mafia (4.77 mil) slipped 490 thou.