Big News: Prime Video Just Made It Wildly Easy to Shop What You Watch

Disclaimer: When you purchase through links on our site, we may earn an affiliate commission.

As of April 30, Amazon is making it way too easy to shop your favorite Prime Video looks, gadgets, and gear without spiraling into a two-hour search rabbit hole. They're calling this new feature "Shop the Show", and it's built right into the Amazon Shopping app on your phone. The next time you're watching Fallout and wondering where Lucy got her post-apocalyptic-chic jacket, or you're deep in The Summer I Turned Pretty thinking, "Belly's earrings are so cute," you can just… buy them (check out the store for The Summer I Turned Pretty here). It's that simple. No digging, no DMing costume designers, no endless Googling — it's all in the app.

This feature works across more than 1,300 titles, including not just Amazon Originals but also content you rent, subscribe to, or catch live — Star Wars, The Boys, or even sports like NASCAR and NWSL. And yes, it works for new releases too, like Étoile, Another Simple Favor, and Wear Whatever the F You Want (title of the year, btw).

How exactly does this feature work? Well, simply open the Amazon Shopping app on your phone, and you'll see "Shop the Show" popping up when something you're watching is tied to shoppable products. So, think of it like, "You like this actor's sneakers? Well, here's the official licensed product and more items related to the show." The best part? It doesn't interrupt your streaming. You don't have to pause or switch devices.

And don't worry — if you forget what it's called or want to come back later, just search "Shop the Show" in the Amazon app anytime. It's the easiest way to go from "OMG I love that outfit" to "OMG it's already in my cart."

If you don't yet have Prime Video, the best way to subscribe is to become a Prime member. For just $14.99/month or $139/year, you'll get access to daily deals, major sales events, and, of course, Prime Video. Plus, this incredible new feature. With a 30-day free trial, there's never been a better time to give Prime a whirl.

For more deals on streaming services and entertainment products, check out TV Guide's Shopping hub.