Rob Wilson Rob Wilson

The Price Is Right has found its first male model.

Rob Wilson of Boston won the viewers' choice contest to land the weeklong gig, which starts Monday, Oct. 15, CBS announced.

The Price Is Right casting for male models

Wilson was the last man standing out of hundreds who responded to an open call for male models in Los Angeles in August. The initial group was whittled to 26, who competed in a series of challenges, including singing lyrics to go with the show's theme music.

Last month, Wilson, Clint Brink and Nick Denbeigh were named the three finalists, and fans were asked to vote online to determine the winner.