...humanitarian side. Rush Hour director Brett Ratner is on board to helm Playboy, a feature about the original lad mag's presumably libidinous founder, Hugh Hefner. But, notes Variety, this being a production by Brian Grazer (the Beautiful Mind Oscar winner), the flick will hail Gramps not only as a loverboy but also as a social activist. Wait, isn't that the same thing? Oh, right - they probably don't mean that kind of social activity.