Gellar will play Williams' daughter, creative director Sydney Roberts, in the single-camera comedy from David E. Kelleyabout a father-daughter team who run an advertising agency. Her character is described as "pretty, intense, driven, organized and burdened with being practical." The Buffy the Vampire Slayer actress was last seen on TV in the 2011 CW series Ringer.
Kelley is writing the pilot and executive-producing alongside Dean Lorey, Bill D'Elia, John Montgomery and Mark Teitelbaum. The pilot will be directed by Jason Winer.