Question: Not that I needed any incentive to register for your Ausiello Scoop newsletter, but when do I find out if I won a stainless-steel, limited-edition ice-cream scooper?

Answer: Per's marketing guru Christy Tanner, the contest technically runs through tomorrow, after which the process of notifying winners and verifying eligibility will begin. Christy notes that the response was "fantastic," and your chances of winning are directly proportionate to how close to 12:01 am/ET you registered. The moral of this story? It pays to be online Wednesdays at midnight when AA goes live.