"She did do a pilot. There were talks about whether we could somehow manage to put together a special based on that footage but that's also a big question mark based on her interest in that and the finances," MTV exec David Janollari told the magazine. "We love her! We would love her on our network! It was a great attempt but it just didn't feel like a perfect fit for us now."
Conrad slammed the network Friday for passing on the pilot, which centered on the starlet's flourishing fashion line.
"We sold a show to MTV, filmed it and are really proud of the final result," Conrad told The Hollywood Reporter in a statement. "MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life."
The Hills star, 24, said that she and the network agreed going into the project that the show would focus on her career and goals as opposed to her personal relationships.
"We delivered the show that we sold and are sorry MTV didn't feel their viewers were savvy enough to appreciate it," she said.
Are you sad MTV passed on Conrad's new show?