In a recent ad for Dolce & Gabbana's new men's cologne "The One," heartthrob and daddy-to-be, Matthew McConaughey plays the part of a seriously super-suave celeb (complete with they flashy car, mysterious shades and slicked back hair). The best part is that he just can't wait to get that pesky shirt off. Really, though, with abs like that, why would anyone pay him to endorse their product with his shirt on? That'd just be silly.

Your take: Do you suddenly have an urge to run out and buy this new fragrance, or do you think the commercial could have used some spicing up?