College hoops fans, prepare to open your wallets if you want to see your favorite team try to make it to the final four.
Turner Sports and CBS Sports, which became partners in broadcasting March Madness last year, will start charging fans $3.99 to watch all 67 games on one website, Ad Week reports.
Since 2006, CBS has allowed fans to watch live games online via March Madness on Demand, but Turner and CBS' new NCAA March Madness Live will charge fans for the convenience of being able to watch all games online on one site.
Users who don't want to pay up will only be able to watch whatever game CBS is airing live on their channel on CBSSports.com. When multiple games are being played at once, fans can find games online at TNT.com, TBS.com or TruTV.com, but they will have to prove they are cable subscribers.
Would you pay? Do you think it's unfair to charge $3.99 for access?