Jon Hamm, <i>Mad Men</i> Jon Hamm, Mad Men

All the buzz surrounding the third-season premiere of Mad Men has apparently paid off: The critically acclaimed AMC series drew its biggest audience ever.

Sunday's episode was watched by 2.8 million viewers, a 33 percent increase from last season's premiere, according to The Hollywood Reporter. When factoring in repeat airings, nearly 4 million viewers saw the premiere, a 29 percent bump from the cumulative total a year ago.

The show's numbers increased most dramatically among adults 18-49. That demo accounted for 1.2 million of the total viewers, a 71 percent jump from a year ago.

Looks like business is good at Sterling Cooper.

Did you watch the premiere? Are you glad that the show's audience is growing?