The Situation The Situation

Jersey Shore's Mike "The Situation" Sorrentino may stand to rake in as much as $5 million by 2011. 

Yes, you read that correctly. The reality show continues to be a ratings windfall for MTV, and it now looks like one of its biggest stars is making sure he, too, reaps the rewards. Sources tell The Hollywood Reporter that Sorrentino is earning close to $60,000 an episode for Jersey Shore — but that's just to start.

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Throw in his endorsement deals, product lines and appearance fees — the latter which sources allege range between $15,000-$50,000 a pop — and the 29-year-old could make as much as $5 million by the end of the year.

"We are really excited about all the opportunities coming Mike's way," Sorrentino's manager, Mike Petolino of Gotham Entertainment, told the trade. "He has been able to secure many endorsement deals, business opportunities and additional television offers based on the success of the show. Our goal has always been to try to build a brand if the situation presented itself."

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Among his money-making situations are an upcoming fitness video, a new vodka line and endorsement deals with Vitamin Water and Reebok. In addition, the reality star has a deal to pen an autobiography — with a six-figure advance — called Here's the Situation.

Sorrentino was also in talks to guest-star on Bones, but the deal fell through. However, he may be heading to the big screen, according to Petolino.