Jeff Hephner Jeff Hephner

NBC has found its Hef — or "Heph," rather.

Jeff Hephner has scored the lead role in NBC's drama pilot Playboy, reports.

NBC developing drama set in Playboy clubs

The project takes place in 1963 and follows Nick Dalton (Hephner), a Chicago attorney who is a key-holder at the Playboy club and has ties to the mob.

NBC's Playboy pilot casts two bunnies

Hephner, who currently recurs on the CW's Hellcats, joins previously cast Playboy bunnies Amber Heard, Jenna Dewan-Tatum and Naturi Naughton. David Krumholtz co-stars as the club's general manager.

Do you think Hephner makes a good playboy?