Emmy season is in full swing!
On Thursday, the TV Academy announced the winners of the Interactive Emmys, a subset of the awards for achievement in enhanced fan experiences. Early winners include Taylor Swift for Original Interactive Program, Katy Perry's Super Bowl halftime show for Outstanding Costumes for a Variety Program or a Special*, and The Tonight Show Starring Jimmy Fallon for Social TV Experience.
(*Yes, this seems to indicate that Left Shark won an award. He deserved one!)
Swift picked up the Original Interactive Program award for the AMEX Unstaged: Taylor Swift Experience. In it, producers -- including the "Bad Blood" singer, who had an executive producing credit -- used a camera that captured the filming of the "Blank Space" video in 360 degrees. Fans were able to use the footage to explore the set virtually.
For Interactive Emmys, each category can have more than one winner. The most crowded was Outstanding Individual Achievement in Animation, which went to six different shows.
The Interactive award winners, which are selected by a jury, will be presented with their statues at the Creative Emmy Awards on Saturday.
Here's the full list of winners:
Outstanding Individual Achievement in Animation
Adventure Time, "Walnuts & Rain"
Gravity Falls, "Not What He Seems"
King Star King,"Fat Frank's Fantasy Lounge"
Over The Garden Wall
Robot Chicken, "Robot Chicken's Bitch Pudding Special"
Tome of the Unknown
Outstanding Costumes For A Variety Program Or A Special
Drunk History, "Hollywood"
Super Bowl XLIX Halftime Show Starring Katy Perry
Outstanding Motion Design
How We Got To Now With Steven Johnson
Outstanding Creative Achievement In Interactive Media Multiplatform Storytelling
Archer Scavenger Hunt
The Singles Project
Original Interactive Program
AMEX Unstaged: Taylor Swift Experience
Social TV Experience
@midnight With Chris Hardwick
The Tonight Show Starring Jimmy Fallon
User Experience And Visual Design
Sleepy Hollow Virtual Reality Experience
The Primetime Emmy Awards air on Sunday, Sept. 20 at 8/7c on Fox.
WATCH: The biggest surprises and snubs from this year's Emmy nominations