The line will consist of "statement pieces," Klum says, and range in price from $30 to $200. "The only reason to wear costume jewelry is to wear something large —something you can't do with real jewelry because it would be too expensive," says the supermodel-turned-reality TV host.
This is the second partnership between Klum and QVC — the first was a fine jewelry line that launched in 2006 but folded three years later when jeweler Van Cleef & Arpels sued, alleging copyright infringement.
Meanwhile, Klum isn't the only moonlighting celeb with a product launch on the horizon.
Rachel Zoe's fall line for Neiman Marcus will be released to coincide with the fourth season of The Rachel Zoe Project (premiering Tuesday, Aug. 2 at 9/8c on Bravo), according to The Hollywood Reporter. It will include fur vests, dresses, jackets, handbags and shoes that run in price from $200 to $500.