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Can You Guess What Kanye is Selling?

Looks like the ever-so-humble Kanye West is switching gears from blogging connoisseur to spokesmodel for a new viral campaign. This infomercial for the "Be Kanye" tablets (that promise to unleash the superstar within you) could be one of the most roundabout ways to promote a product, but it definitely made us stop and focus on the purpose of the ad (besides Kanye touting his awesomeness). Pay attention or you'll miss the subtle soft-sell. And for those who are curious, we actually called the 877 number, and it really does work!

gdinunno

Looks like the ever-so-humble Kanye West is switching gears from blogging connoisseur to spokesmodel for a new viral campaign. This infomercial for the "Be Kanye" tablets (that promise to unleash the superstar within you) could be one of the most roundabout ways to promote a product, but it definitely made us stop and focus on the purpose of the ad (besides Kanye touting his awesomeness). Pay attention or you'll miss the subtle soft-sell. And for those who are curious, we actually called the 877 number, and it really does work!