Looks like the ever-so-humble Kanye West is switching gears from blogging connoisseur to spokesmodel for a new viral campaign. This infomercial for the "Be Kanye" tablets (that promise to unleash the superstar within you) could be one of the most roundabout ways to promote a product, but it definitely made us stop and focus on the purpose of the ad (besides Kanye touting his awesomeness). Pay attention or you'll miss the subtle soft-sell. And for those who are curious, we actually called the 877 number, and it really does work!