That "something," if it's up to Burnett, will be Gold Rush, his first online competition. Hosted by Entertainment Tonight's Mark Steines, the interactive game, which runs from Sept. 13 through Nov. 9, will ultimately award more than $2 million.
So do you have to don a pair of filthy overalls and wield a pickax to get the loot? Not exactly. Log on to AOL.com/GoldRush and take part in pop-culture challenges that lead to an online vault (full details are on the website). While some clues will be found in CBS shows, AOL's site and magazines such as TV Guide, other games are self-contained.
For instance, in "Tatt-Who?" your knowledge of celebrity tattoos will finally come in handy. Or in "Same Name, Different Game," players match celebs who have the same last name, like Matthew Perry and Luke Perry. Then, twice each week, the first three finalists are whisked away and given a chance to win $100,000. Capping it all off is the grand prize one million bucks in solid gold or cash. And Burnett has some taxing words of wisdom for that lucky winner: "Call Richard Hatch for advice."
Find a Gold Rush clue in the Sept. 11 issue of TV Guide, on sale Thursday.