UPDATE: A few hours after the poster dropped, Game of Thrones announced that Season 7 will premiere Sunday, July 16th.

HBO released a teaser poster during the SXSW Festival in Austin, and you can bet that the poster will soon be seen on buses and billboards across the country.

There's not much to it — just a hashtag (#GoTS7), HBO's logo, and ice and fire coming together — a reference to the title of George R. R. Martin's series of novels on which the show is based, A Song of Ice and Fire. Could it be that Daenerys' (Emilia Clarke) dragons are heading to the frozen North?

Check it out.

Game of Thrones executive producers David Benioff and D.B. Weiss and stars Sophie Turner and Maisie Wlliams will discuss Season 7 at a SXSW panel this coming Sunday, March 12.

Game of Thrones' Season 7 premieres Sunday, July 16th at 9/8c on HBO.