Evian water's new ad campaign features a bunch of enthusiastic people sporting white shirts with baby bodies on them that appear to be dancing via animated still frames. It is a follow-up to Evian's Roller Babies campaign. Evian: still into babies after all these years. When does this become creepy? The third time? Immediately?
The bottler of fine water is urging fans to get involved with this campaign via webcam. People can upload stills of themselves to Evian's Let's baby dance site. Baby bodies will then be super-imposed over them and all of the submissions will be strung together in the interest of creating the "longest music video ever." Of course, you could always super-impose a baby body on yourself if you were so inclined, but why Photoshop what a major corporation can do for you?