TBS has announced an Oct. 12 debut for He's a Lady, a reality show in which 11 macho men compete to see who's the most ladylike. Contestants, who will be tested in such areas as wedding planning, supermodeling and bridesmaid etiquette, will be eliminated weekly by celeb judges Morgan Fairchild, Debbie Matenopoulos and Best Damn Sports Show Period's John Salley. One lucky dude will walk off with $250,000 following a beauty-pageant finale that promises to be only slightly less terrifying than last May's Swan climax.