Dove is launching a new campaign using the hashtag #SpeakBeautiful in an effort to stop negative and mean-spirited tweets about the female body.
In partnership with Twitter, Dove will air the following ad as part of the Academy Awards pre-show coverage on Sunday night--just in time for you to stop composing that snarky tweet about a random celebrity's fashion choice.
The ad is part of Dove's Campaign for Real Beauty, which challenges popular perceptions of the female body. The ad's message is a good one, and the campaign will continue all year.
Check it out below: