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VIDEO: Dove Really Wants You to Stop Tweeting Mean Things About Celebrities (and Each Other)
Watch the ad now
Dove is launching a new campaign using the hashtag #SpeakBeautiful in an effort to stop negative and mean-spirited tweets about the female body.
In partnership with Twitter, Dove will air the following ad as part of the Academy Awards pre-show coverage on Sunday night--just in time for you to stop composing that snarky tweet about a random celebrity's fashion choice.
Everything you need to know about the Oscars
The ad is part of Dove's Campaign for Real Beauty, which challenges popular perceptions of the female body. The ad's message is a good one, and the campaign will continue all year.
Check it out below: