Is NBC's Las Vegas turning into a modern-day Love Boat? It would seem so, judging by the growing list of B- and C-list celebs checking into the Montecito. In recent months, singer Wayne Newton, magicians Penn and Teller and actress Mimi Rogers have all made cameos. And next week, Vegas hits the jackpot when Alec Baldwin and Brooks and Dunn pay a visit.

"People are calling and approaching us," boasts exec producer Gary Scott Thompson. "It seems to be the fun show that everyone wants to be on or have something to do with."

Illusionists Siegfried and Roy were booked to appear in a November sweeps episode, but Roy Horn's tiger attack forced Thompson to come up with a Plan B. "It was so Las Vegas," he says of the plot, which was shelved until February. "We're trying to find another [quintessential] Las Vegas act" to replace the duo.

But don't be so quick to label Vegas as the place where Hollywood has-beens go to die. "We have a lot of feature movie stars who want to come on and do bit pieces," Thompson points out. "Some of them are major, major guys. We just had an Academy Award winner who said, "I'll be a deaf mute!'"