CBS Bullish, Even as Couric Hits Low
CBS Evening News again placed third and averaged one well-coiffed hair over seven million viewers last week, representing Katie Couric's fourth straight week of declining ratings after premiering to an audience of 13.6 mil. Still, CBS notes that its Evening News is the only of the three network newscasts to have more viewers than the same week a year ago. "Where we were last week or even in the weeks to come is not as important as where we are next year, and even the year after that," spins CBS News president Sean McManus. "We are focused on the long term."