Esai Morales and Eric Stoltz, Caprica Esai Morales and Eric Stoltz, Caprica

Now this is peculiar. Caprica's two-hour pilot/TV movie will debut on DVD on April 21.

That's at least eight months before the Battlestar Galactica prequel begins its 22-episode run on the Sci Fi Channel. Just last month, in fact, BSG producers Ron Moore and David Eick confirmed to TVGuide.com's Nerd High Priestess Erin Fox that Caprica wouldn't premiere on the Sci Fi Channel until 2010.

Caprica traces the story of two families, the Adamas and the Greystones. Eric Stoltz stars as Daniel Greystone, whose work with computers crosses ethical lines in the field of artificial intelligence. Central to the series' place in the Battlestar mythology is the story of the first Cylon.

What do you think —ingenious marketing ploy or annoying reminder of the series' push-back to 2010?