ABC will draw attention to the skies to promote their alien-invasion drama V.
Starting Friday, skywriters will create giant Vs in the sky above 26 U.S. landmarks, according to The Hollywood Reporter.
The marketing push is a play on the spaceships that hover about cities in the show's premiere episode (Tuesday, Nov. 3 at 8/7c).
ABC, which hasn't revealed where and when the Vs will appear, says the Statue of Liberty and Capitol Records building are possible locations. The Vs will be done several times a day at each landmark until the series premiere of the sci-fi reboot.