Rob Estes by Steve Granitz/ Rob Estes by Steve Granitz/

They wanted him, and they got him. As scooped by Ausiello earlier in the week, The CW's 90210 serial was hot to cast Rob Estes as the central family's patriarch/West Beverly High's new principal, and sure 'nuff, it happened.

The onetime Melrose Place resident will play Harry Mills, a WBH alumnus who moves his family from Kansas to Beverly Hills to take care of his alcoholic mother ( Arrested Development's Jessica Walter). Lori Loughlin plays his wife, Shenae Grimes and Tristan Wilds their children.

What's your take? Too hunky to be a high school principal? Belding and Skinner never looked like this. - MWM

" Exclusive: New 90210 Has Serious Daddy Issues