The owner of a large bookstore chain Joe Fox, NY152, meets in the chatroom online the owner of a small local bookstore Kathleen Kelly, Shopgirl. They write to each other, and have nice conversations, not knowing who they are in real life. In person they can't stand each other, as they are aggressive competitors: Kathleen's small shop can't go up against a huge new shop of Joe. She asks her online friend NY152 for help and gets useful advice and business tip to confront the unpleasant man in person.