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The signs -- like Sofia Vergara's Diet Pepsi billboards in New York's Time Square, circa 2012 -- are everywhere: Stars and Pepsi are a match made in endorsement heaven.
Here's a look at some of the biggest names, who've made some of the biggest splashes, in Pepsi spots through the years...
In 2019, for Super Bowl LIII, Cardi B will give us the gift of a hot new Pepsi commercial. But she's the latest in a long line of thirst-quenching spots.
In a 2017 spot, the Keeping Up With the Kardashians mogul diffused a potential clash between protesters and police by merely popping open a Pepsi. Unfortunately, Jenner couldn't stop criticism of the commercial from blowing up, and the ad was pulled within a day of its YouTube debut.
This longtime Pepsi pitch-diva quenched her thirst with the pop for a spot in 2013 that was tuned to her single, "Grown Woman."
The genre-bending Grammy nominee danced her way through the decades -- and into a thirst only Pepsi could quench -- in a 2016 spot for Super Bowl 50.
In the 1980s and 1990s, the King of Pop pitched for Pepsi -- a big-money deal that resulted in Jackson's hair catching fire during a 1984 commercial shoot gone wrong.
Lopez hit the road for Pepsi in the mid-aughts. Seen here in a 2004 stop in Madrid, Lopez starred in a Kill Bill-inspired spot with Beyoncé and David Beckham.
In 2012, the eccentric pop star starred in a time-stopping and appropriately pink-hued Pepsi spot that sampled her single, "Moment 4 Life."
Michael Jackson's superstar younger sibling is seen here in 1999, the same year she released a promo single for Pepsi, "Ask for More," and shot spots with Ricky Martin and Hong Kong star Aaron Kwok.
The Modern Family star credits Pepsi with her career; when she was 17, she booked her first gig in a commercial for the soft drink. In 2012, she became a celebrity Pepsi pitchwoman. She even pushed Diet Pepsi during a 2013 Ellen appearance.
The American Idol alum (and future Nationwide pitchwoman) got toes tapping in a 2015 Pepsi spot.
Fox was Pepsi's other Michael of the 1980s. The then-star of Family Ties and the Back to the Future franchise headlined a series of commercials that played like mini-rom-coms -- and hinged on Fox getting his hands on a Pepsi or Diet Pepsi.
The pop diva is seen here in 1989, the same year she pitched Pepsi, albeit briefly, via a big-budget commercial that, Kendall Jenner-style, generated more controversy than airings.
The R&B great added to his legend in the early 1990s when he spawned a catchphrase, "You got the right one, baby--uh-huh!," via a string of Diet Pepsi spots.
Spears first tossed back a Pepsi, professionally, in 2001 when the then-19-year-old inked a deal to be the voice of the "Pepsi Generation."
The former Office favorite sat for an all-new new Pepsi spot that teases a potential Carell-graced Super Bowl LIII commercial.
The future Tonight Show star is seen hosting the MTV Movie Awards in 2005, the same year he filmed -- and danced -- in a techno-paced spot for Pepsi.
In 2004, the "Get the Party Started" singer (right) guzzled Pepsi, and covered Queen's "We Will Rock You" with the help of Beyoncé (left) and Britney Spears (center).
Fueled by "P-E-P-S-I," the rapper walked around the world for a 2005 soft-drink spot.
As blacktop legend Uncle Drew, the NBA's Irving has been ballin' for Pepsi drinks for years, including a stop in the 2017 spot, "Shoes."
The supermodel cools off in a steamy 1991 Pepsi ad that the soft-drink giant remade with emojis in 2016.
In 2011, the rapper and future Martha Stewart colleague (Martha & Snoop's Potluck Dinner Party) was "up to his knees in 0 calories" for Pepsi Max.
The international soccer star and all-around stylin' guy, seen here at a 2004 publicity event, has been showing his Pepsi colors for years.
The pop icon carried the promotional ball for Pepsi for years before headlining the soft-drink's sponsored Super Bowl halftime show in 2018.
The future Brooklyn Nine-Nine star is seen here in 2008, the same year he popped up in a Pepsi spot spotlighting his duet partner, Justin Timberlake.
The "Hero" singer took a swig for Pepsi in the 2004 "We Will Rock You Spot," starring Beyoncé, Britney Spears and Pink.
The pop singer got her groove on for a global Pepsi campaign in 2006.
The Queen of Soul is seen in the late 1990s, around the time she lent her legendary voice -- and words of encouragement ("You go, girl!") -- to Pepsi's "Joy of Cola" campaign, featuring pitch-kid Hallie Eisenberg.
The pop diva appeared in a typically understated 2006 commercial for Pepsi that jointly promoted ringtones Carey recorded for Motorola.
The superstar sang in a Pepsi commercial nearly a decade before she stood on the Pepsi Smash stage at Super Bowl XLII.
The Shameless star drinks Pepsi in a new spot, "The Encounter," featuring a cute, if foul-mouthed, space alien.
Before she got Lost in Space, Posey was Jimmy Fallon's dance partner in the comic star's 2005 Pepsi spot.
The NASCAR star has logged a lot of miles for Pepsi in the 2010s. He's seen here taking a sip for Tori Kelly's 2015 commercial.
The New Orleans Saints quarterback carried the can for Pepsi in 2012.
The then-boy-band singer was first among One Direction equals in the 2012 Drew Brees spot.
Bowie, then 40, represented the "Choice of a New Generation" in a 1987 Frankenstein-themed Pepsi spot set to "Modern Love."
Turner, then nearly 50, played David Bowie's so-called "creation" in their 1987 commercial.
The fútbol superstar knocked back Pepsi Max in a 2018 spot meant to rev up international soccer fans.
Seen here at a Pepsi event in 2012, the actress and producer of Desperate Housewives, starred in a string of commercials for the soft-drink company in the mid-2000s.
Emma "Baby Spice" Bunton showed her soda-pop loyalty in a spot after she and her fellow Spice Girls singers inked a deal with Pepsi in 1997.
The late Grammy-winner grafted his "Simply Irresistible" video onto a 1989 spot for Pepsi.
The pop superstar is seen on the Live Aid stage in 1985, the same year he starred in an epic, three-minute-long commercial for Pepsi that featured an all-new composition, "You're Looking Pepsi Style."
The actor is seen in 1985, around the time he shot a Miami Vice-vibin' Pepsi spot with rocker (and Miami Vice co-star) Glenn Frey.
The Oscar-winning screen legend married into Pepsi in 1955 when she wed the soft-drink giant's then-CEO, Alfred Steele. From then until 1973, when Crawford was forced into retirement, she promoted Pepsi in commercials and in events around the world.
The NFL star and unmasked Masked Singer singer danced the Charleston in the end zone for a 2017 Pepsi commercial.
The Hollywood icon, seen here in Rebel Without a Cause, played a clean-cut teen in an early-career, early 1950s Pepsi ad.
The Star Wars franchise's wise one used the force in a 2005 Diet Pepsi ad, timed to the release of Star Wars: Episode III--Revenge of the Sith.