The World's Strongest Man is a strongman competition. Organized by IMG, an Endeavor company, it is broadcast in the US during summers and in the UK around the end of December each year. Competitors qualify based on placing in the top three at the four to eight Giants Live events each year. The current event sponsor is Coregenx, a nutritional supplement manufacturer from Irvine, California. Coregenx succeeded the previous sponsor, The Commerce Hotel and Casino.