A Game of Chicken
Mon, May 31, 2021 60 mins
In the 1970s, Ray Kroc is far ahead of the competition. But when a burger chain claiming to be king poaches his third-highest ranking executive, Don Smith, it's war. Smith re-engineers the emerging rival, using the best ideas of his former franchise to modernize the brand. In an unprecedented move, Ray Kroc brings on a world-renowned chef to develop the chicken nugget, breakfast, and try to crush the would-be king once and for all.