In this series, some of America's most recognizable companies turn to their customers for feedback and new ideas on improving their bottom lines. In an unprecedented experiment, two loyal customers are tapped by a company CEO to spend a week with the organization and to implement real improvements to its business model. Each episode follows the once-in-a-lifetime challenge as both customers work alongside the company's top executives to address the company's biggest issues. In the end, the participants' efforts are judged by a final focus group. If the group likes the changes that were made, the two will walk away with $10,000 and boasting rights that the customer is indeed always right.