The Bloom

• Watchlist

The Bloom explores the world of transformational festivals-the first millennial counterculture of our digital era. Together, this multi-generational movement builds their own inspired wonderlands-pop-up villages, sometimes cities, of thousands-to escape the default world for days or weeks at a time. They give us a glimpse of what reality would look like if it was driven by inspiration, connection and creative expression, instead of commerce and profit.