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5 Episodes 0 - 2026
Episode 1
65 mins
The series starts with a bang as Lord Sugar's business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. The teams must juggle unknown geography, tight deadlines and business basics. Lord Sugar has a few surprises in store, and in the end, there are fireworks, and firings, in the boardroom.
Episode 2
It's once upon a time in the boardroom as the candidates create a children's story and audiobook. One team takes on toilet humour but ends up with a stinky storyline. The others try to stand out from the herd with a zebra-themed tale, but tussles on the team threaten to stop their story in its tracks. In the boardroom, the fairy tale is over, and for one candidate, there is no happily ever after.
Episode 3
It's week 3 and chicken v egg. Lord Sugar's candidates must hatch a plan to turn ingredients into profit. From street food to corporate clients, the pressure is on. On one team, there's a group of picky eaters, and on the other, candidates battle to be at the top of the pecking order. Once they reach the boardroom, feathers fly.
Episode 4
It's the advertising task, and Lord Sugar invites along a special guest - Big Zuu - to help him judge. The candidates must tap into the bottled water market and create an ad campaign and live stream. One team comes up with a punchy concept but has a pushy project manager, and for the rest, it's sink or swim aboard a boat on the River Thames. In the boardroom, one candidate is filtered out of the process.
Episode 5
This week, the candidates turn petals into profit in a new twist on the very first task Lord Sugar set his original cast of candidates 20 years ago. As well as selling flowers to the public, they must create ambitious floral installations for corporate clients. While business blooms for one team, there's a bunch of problems for the other, and one wilting candidate is pruned from the process.