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11 Episodes 2026 - 2026
Episode 1
65 mins
The series starts with a bang as Lord Sugar's business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. The teams must juggle unknown geography, tight deadlines and business basics. Lord Sugar has a few surprises in store, and in the end, there are fireworks, and firings, in the boardroom.
Episode 2
It's once upon a time in the boardroom as the candidates create a children's story and audiobook. One team takes on toilet humour but ends up with a stinky storyline. The others try to stand out from the herd with a zebra-themed tale, but tussles on the team threaten to stop their story in its tracks. In the boardroom, the fairy tale is over, and for one candidate, there is no happily ever after.
Episode 3
It's week 3 and chicken v egg. Lord Sugar's candidates must hatch a plan to turn ingredients into profit. From street food to corporate clients, the pressure is on. On one team, there's a group of picky eaters, and on the other, candidates battle to be at the top of the pecking order. Once they reach the boardroom, feathers fly.
Episode 4
It's the advertising task, and Lord Sugar invites along a special guest - Big Zuu - to help him judge. The candidates must tap into the bottled water market and create an ad campaign and live stream. One team comes up with a punchy concept but has a pushy project manager, and for the rest, it's sink or swim aboard a boat on the River Thames. In the boardroom, one candidate is filtered out of the process.
Episode 5
This week, the candidates turn petals into profit in a new twist on the very first task Lord Sugar set his original cast of candidates 20 years ago. As well as selling flowers to the public, they must create ambitious floral installations for corporate clients. While business blooms for one team, there's a bunch of problems for the other, and one wilting candidate is pruned from the process.
Episode 6
This week, the candidates head to Egypt to put on corporate away days for paying clients. One team embarks on a desert adventure but ends up having a bumpy ride, while the rest set off on a lagoon tour which is anything but relaxing. Food service proves problematic, and for one candidate, there's a one-way ticket home.
Episode 7
It's week 7, and the remaining candidates enter the world of gamified fitness. Their mission is to create a virtual reality demo of their game, design a brand that packs a punch and score big on investments. Both teams work up a sweat, and there's gamesmanship galore, but in the boardroom, there's no escaping the big boss.
Episode 8
This week, the candidates are off to the Isle of Wight to find nine items associated with the area, and the team that spends the least money on the correct items wins. Following a dismal performance on the same task in Hong Kong, it's a chance for the candidates to redeem themselves. A mad dash to the finish ensures a tight race, and Lord Sugar bids farewell to another candidate.
Episode 9
It's week 9, and the candidates take on a classic task - TV selling. The teams select products which they hope will win over the nation. They then take to the airwaves, hoping to sell their socks off on a TV shopping channel - all while Lord Sugar watches on. There is a dramatic boardroom showdown, and one candidate risks it all to keep their place in the process.
Episode 10
It's week 10, and Lord Sugar's candidates are unleashed on the pet industry. Battling it out for a place in the final five, both teams must design a pet product and create a social media campaign before pitching for orders from some of the UK's biggest retailers. In the boardroom, the teams are left chasing their tails, and at least one candidate goes walkies.
Episode 11
It's week 11, and the final five candidates must face a gruelling round of interviews with some of Lord Sugar's toughest-talking business associates. As their business plans are picked apart, some candidates hold their own, while others crumble under the pressure. In the boardroom, Lord Sugar has a tough decision to make, as only two can make it through to next week's grand final.