Seattle Grace: Message of Hope

Episode 1

No Comment

Thu, Oct 14, 2010

In a conference room at the hospital, Karen, a P.R. rep, tells Richard that the shooting has been a nightmare for the hospital's public relations and that the hospital is still in crisis mode, and therefore people are afraid to come to the hospital. Richard tries to brush her off, saying that he knows what to say. Karen tells him the board doesn't think so and that's why they hired her. She then shows him a news interview he did. The interviewer asks him how a gunman could've gotten into the hospital. "Anyone can just walk in with a gun?" the interviewer asks. Richard assures him that that's not possible as the hospital has security guards. "Unarmed security guards," the interviewer says. Richard then tries to change the subject and to respond as eloquently as possible to the interviewer's questions. Only his answers are in the montage, making him look bad. The montage ends with Richard screaming "No comment!". "Dealing with the media is like catching a bus. You do it right, you get where you wanna go. You do it wrong, you will get run over," Karen says. She then says they need to control the message and show the hospital's positive side. She proposes that they make a couple of sizzle reels, explaining to Richard these will be like commercials for the hospital. Richard declines the offer, saying he doesn't need a sizzle reel, nor a P.R. expert. He thinks his interview on the news was good. Suddenly, April comes in. She realizes she's disturbing and wants to go, but Richard asks her about the interview before she can do so. She smiles awkwardly and clearly makes up some good notes. Richard then realizes it was bad and Richard relents.