-"Recipe to Riches" is a Canadian television reality show, in which home cooks from around the country compete to have their recipe become a President's Choice product. Competitors bring their home cooked meal to one of the cross-Canada open casting calls where a panel of judges critique their food based on taste, mass appeal, and marketing potential. In its first two seasons, the show aired on Food Network Canada and Global. It was then picked up by CBC Television for its third season in 2013. The show's host in its first two seasons was former Bachelor Jesse Palmer. Actor Carlo Rota has been announced as the third season host. Judges have included marketing guru Tony Chapman, product development expert Dana McCauley and cookbook author Laura Calder.