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Media City Season 6 Episodes

15 Episodes 2009 - 2010

Episode 1

The New Entertainment Economy

Sun, Sep 13, 2009

Is there a Hollywood ending in sight in 2009 for the entertainment industry as it struggles to weather the worst slump in decades? And to make matters worse, the downturn comes at a time when audiences when audiences are already turning to the Web en masse. What does the future hold and where will the jobs be in the coming months and years?

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Episode 2

Writing a Biography

Sun, Sep 20, 2009

Writing a biography of a famous person is always a challenge. The writer must bring together the bits and pieces of a complicated life to create a cohesive story that helps the reader understand the meaning and significance of that life. Learn from these bestselling authors what it takes to succeed.

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Episode 3

Food Bytes

Sun, Sep 27, 2009

Our panel of food experts, chefs and passionate eaters explore the growing phenomenon of food on the Internet as several millions of people every day log on in hopes of discovering Nirvana. Hear how food bloggers achieve cult status - and how food aficianados have learned to use the web to promote and educate the joys of eating.

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Episode 4

Laughing Matters: Comedy at the Edge

Sun, Oct 4, 2009

Actor and novelist Richard Belzer sits down critic Richard Zoglin, who has covered the showbiz beat for over 20 years. His new book, Comedy at the Edge, is a chronicle of stand-up from the mid-1960s to the early 1980s, and highlights innovators like Lenny Bruce, Richard Pryor, George Carlin, Mel Brooks, Steve Martin. Join us for this informative and entertaining evening.

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Episode 5

Episode #6.5

Sun, Oct 11, 2009

When it comes to PR nightmares, social media provides unique opportunities for brands to engage actively and directly with an unlimited audience on the Web. Learn from leading PR pros how the latest social media tools and techniques are constantly changing the game.

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Episode 6

Bailouts, Buyouts and Burnouts

Sun, Oct 18, 2009

Should financial media be held accountable for their failure to have warned the public of the current economic downturn? What steps are being taken to avoid this happening in the future? A panel of leading financial reporters assess the global crisis and discuss the 'perfect storm' of events that led to it. Aspiring journalists will hear how to avoid the perils and pitfalls of the profession. And media observers can decide for themselves if the media is to blame.

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Episode 7

The New, New Journalism

Sun, Oct 25, 2009

While newspapers and magazines continue to downsize themselves into oblivion, the blogosphere grows more and more powerful. Digital tools like Twitter and Facebook have redefined how bloggers and traditional journalists report and comment on the news, turning the Web into a giant, hyper-connected networking and publishing system. What does this mean for the editorial and financial future of print media? How are traditional journalists adapting to seize new opportunities?

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Episode 8

Conversation: At the Edge of the World

Wed, Jan 13, 2010

Director Dan Stone follows volunteer activists as they take on a fleet of well-equipped Japanese whaling ships that, despite an international ban, routinely kill whales in the Antarctic. An intriguing cast of characters, dramatic storyline, superb editing and magnificent cinematography all make At the Edge of the World a wild ride on the high-seas. One of those rare documentaries that is as compelling and suspenseful as a fiction thriller.

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Episode 9

Online Marketing: What's Next?

Wed, Jan 20, 2010

Join us for an insider's view on what the future holds. Digital visionaries explore how social communities, user-generated content, commercial-avoidance technologies and performance-based media are changing all the rules. Find out everything you need to know NOW to keep your competitive edge!

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Episode 10

Video Technology

Wed, Jan 27, 2010

With ever-evolving advanced technologies changing the rules at mind-boggling speed, how do chief tech officers keep up with the ever-evolving landscape? Leading technology pros reveal how they select new formats and platforms in an effort to stay ahead of the game.

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Episode 11

Advertising: Branded Content

Wed, Feb 3, 2010

With 'opt-out' functions making it possible to bypass commercials on television, traditional ads started flooding the Internet. But now, with new technologies making it easier skip to ads on Web, advertisers are being forced to create more entertaining and compelling material to entice users, shifting the emphasis to branded content. Learn about the new strategies, online and off, that advertisers are use to keep the audiences involved.

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Episode 12

Eight Years Later: Lessons of Sept. 11

Wed, Feb 10, 2010

As President Obama starts to rethink the decision to send increased troops to Afghanistan, many foreign policy experts insist the battle for hearts and minds should not be taking place in the treacherous mountains of that country, but in cities like New York, Berlin, Paris and London. The recent arrest of suspected terrorist Najibullah Zazi in Queens puts the spotlight on a number of important aspects of our domestic counterterrorism program. First, as the memory of 9/11 fades, we are forced to face the fact that there are terrorists in this country intent on attacking us again. Second, the F.B.I. and New York Police Department remain engaged in a counter-productive bureaucratic struggle. Eight years after 9/11, what has been done to make the world a safer place?

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Episode 13

Careers: Entertainment PR and Publicity

Wed, Feb 17, 2010

In an effort to create buzz, tech savvy publicists are constantly trying new marketing strategies and changing the way entertainment is promoted. Learn how they are breaking through the wall of noise to reach a younger demographic for film, music and theater.

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Episode 14

Television: Developing a Hit

Wed, Feb 24, 2010

What makes a TV show successful? With all the television shows produced and aired what sets one apart from the rest? Why does one show triumph over another even though they start with similar content? Join our panel to learn what goes into the development process, from pitch to pilot, and what makes a hit.

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Episode 15

The High Cost of Cheap Food

Wed, Mar 3, 2010

By combining interviews with workers in the multi-billion dollar agribusiness with footage of how the food industry operates, Robert Kenner's Food, Inc. drives its message home with authority and clarity of how a few massive corporations control every aspect of food production. A discussion about the film with some of the biggest food writers.

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