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The six-part series embarks on a global quest to understand the origins, meaning and future of the cultural stereotype that has become known as the hipster. It looks at how artisan cheese, craft beer, tattoos and beards evolve from being niche trends to hipster clichés. And asks why no hipster will ever, ever admit to being one.
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Episode 1
What is a Hipster? - How did fixed gear bikes, artisanal cheese, craft beer and long beards evolve from being niche trends to clichés and commodities? The charming but not particularly hip Samuel Johnson digs into the past to find the origins of the cultural stereotype. Acknowledging that the word has now taken on a distinctively negative connotation and that the peak of the contemporary hipster is actually behind us, the six-part series takes a light hearted look back at the cultural phenomenon that was. Johnson sets off on an international odyssey to unpack how and why the now instantly recognisable hipster archetype grew from a localised street subculture to a global commodity, and ultimately a figure of ridicule, within the space of a few short years.





