In 1966, NBC began airing on Saturday afternoons, the Major League Baseball Game of the Week. This nationally televised coverage featured regular season MLB games and was a significant milestone in baseball broadcasting. Curt Gowdy served as the main play-by-play voice for NBC during this period. Gowdy would eventually be partnered in the announcer's booth with Tony Kubek, former NY Yankees shortstop. Broadcasting legend Mel Allen would eventually contribute a popular segment titled "This Week In Baseball" and offer TWIB notes that highlighted the previous weeks baseball accomplishments.