Six celebrities work at a real-life spa in Liverpool, where they learn the skills of hair and beauty under the guidance of Herbert Howe, a seasoned expert in the industry with 50 years of experience. Each episode, they are paired with a real hair and beauty apprentice and judged by Howe and his team on their performance during different treatments, such as massaging, using real clients. The winning apprentice, as part of the winning pair, at the end of the series will receive £10,000 and an apprenticeship.