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The industry is emerging into the light, ready to be seen as a legitimate business that already employs thousands of people across the country. In this seven part series, History Canada's Bud Empire follows Bob Kay, one of Canada's most charismatic marijuana advocates. An uncompromising, wily entrepreneur who's leading the charge in this nascent, high stakes world. But the road to success is no easy journey with the law still looming large over a grey industry that is only quasi-legal. The race to the top has begun. It starts with a bud but who can turn it into a dynasty?
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Episode 1
Bob and his team head to Vancouver's English Bay to set up shop at this year's "420 Festival," a sprawling market dedicated to all things marijuana. With 80,000 people expected to attend, Bob wants to sell $15,000 worth of pot edibles, including brownies, cookies and lemonade. But will his "Be Kind" brand stand out among the competition?