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4 Episodes 2022 - 2023
Episode 1
Wed, Oct 11, 202345 mins
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
Episode 2
Wed, Oct 11, 202343 mins
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

Episode 3
Wed, Oct 11, 202351 mins
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves- and into the hands of kids, causing nationwide outrage.

Episode 4
Wed, Oct 11, 202348 mins
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
