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9 Episodes 2011 - 2011
Episode 1
Sun, Mar 6, 2011
Twenty-one hopeful restaurateurs face investors Bobby Flay, Curtis Stone, Steve Ells and Lorena Garcia for their chance at achieving the American dream of launching their own restaurant chain on the premiere of this new NBC competitive series. For their first test, the investors ask the potential restaurateurs to pitch their restaurant concept and serve an "iconic" item from their menu. After the investors have heard the pitches and tried the menu items, they will choose 10 concepts to move on in the competition.
Episode 2
Sun, Mar 13, 2011
The top ten hopeful restaurateurs are tasked with their next test -- to create a logo and hire an executive chef for their restaurant. Following these two tests, the contestants and their new chefs must then cook for a crowd of thousands at CityWalk at Universal Studios Hollywood. They must impress investors Bobby Flay, Curtis Stone, Steve Ells and Lorena Garcia with the decisions they made in order to stay in the competition.
Episode 3
Sun, Mar 20, 2011
The remaining nine restaurateurs are tasked with their next test -- to work a crazed lunch shift at Chipotle and learn the brand. Investors Bobby Flay, Curtis Stone, Steve Ells and Lorena Garcia and the public will rate the restaurateurs performance. After experiencing how to run a successful restaurant, they must create their own slogan and signature dish for their restaurant and impress 100 people from "The Taste of LA." After this test the investors will again evaluate their performance and decide who will continue on in the competition.
Episode 4
Sun, Mar 27, 2011
The remaining eight restaurateurs are tasked with their next test - working with a design team and construction crew to create a mini- version or "pod" of their restaurant while also putting together a complete meal. The restaurateurs' pods and meals will come to life at the annual "Dine LA" event in Los Angeles where they must impress designers and foodies who will vote for their favorites.
Episode 5
Sun, Apr 3, 2011
The seven remaining restaurateurs are tasked with their next test - to create their restaurant's uniform and partake in a photo shoot capturing their restaurant's image. The restaurateurs' photos, uniforms and a new dish will then be showcased to 100 diners.
Episode 6
Sun, Apr 10, 2011
The six remaining restaurateurs are tasked with their next test - to create their very own food truck, with the help of a graphic designer, and sell their food at busy Los Angeles hot spots. In addition to designing the food truck they must also have well priced "take-away" menu items that will yield the highest profit.
Episode 7
Sun, Apr 17, 2011
Episode 8
Sun, Apr 24, 2011
Episode 9
Sun, May 1, 2011