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America's Next Great Restaurant
Contestants vie for the opportunity to see their original restaurant concept be realized with the opening of a restaurant chain in three locations: Hollywood, Minneapolis and New York City. Funding the restaurant concepts are four accredited investors: chefs Bobby Flay, Lorena Garcia, and Curtis Stone, as well as Steve Ells, founder, chairman and co-CEO of Chipotle. Flay, Stone, Ells and Garcia also serve as mentors, working with the competitors to further develop their ideas. Each contestant's concept is put through rigorous business and cooking challenges to determine whether it has what it takes to become America's next great restaurant.
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Season 1 Episode Guide See All
Episode 1
Pilot
Sun, Mar 6, 2011
Twenty-one hopeful restaurateurs face investors Bobby Flay, Curtis Stone, Steve Ells and Lorena Garcia for their chance at achieving the American dream of launching their own restaurant chain on the premiere of this new NBC competitive series. For their first test, the investors ask the potential restaurateurs to pitch their restaurant concept and serve an "iconic" item from their menu. After the investors have heard the pitches and tried the menu items, they will choose 10 concepts to move on in the competition.